16 clever holiday marketing ideas to maximize business in 2019

holiday marketing ideas to maximize business
Whether your business sells products or provides great services, holidays are a great time to express gratitude to existing clientele as well as boost business and promos to prospects. Have you tried these 12 clever holiday marketing ideas to maximize business?

When the world has holiday shopping frenzy on it’s mind, how does a business grab a slice of that pie?  What strategies can a brand put in place, to stand out in a sea of marketing messages, especially when the consumer is already overwhelmed? Launching or extending your holiday promotions in 2019 is a great start!

To save you time, we have compiled 12 clever ideas to adopt – and  adapt – this season A winning approach is to combine digital and offline marketing tactics smartly.

Capture the magic – holiday marketing ideas to maximize business!

Cash in on popular date trends

Offer promos for days like ‘Panic Saturday’ or the Saturday before Christmas, (December 22nd this year) popular in the retail industry for last-minute sales and extended store hours. Similarly, you can capitalize on dates like Boxing Day or New Year’s eve. Pick one that works for your audience for one or more campaign(s).

Take the time to create product recommendations

Since customers are probably feeling overwhelmed by the whole gift-buying frenzy, make it easy for them with product recommendations.

Also read:How to use Content to gain Traffic, Leads and Repeat Customers!

Get creative with discounts

The word sale is synonymous with happiness. Everyone is in the mood for deals, and discounts are by far the best way to entice customers. But how much is too less? According to research, a minimum of 20% off on a holiday discount is required to make an impression. Else, make your discount $-off, not %-off.

You could also offer tiered discounts where the discount increases as shoppers add more products to their carts.

Free shipping is another valuable incentive. Customers do not see any value in a shipping cost so why not build that into the price of your product instead. According to Etsy,  many sellers who set up a US free shipping guarantee saw a 20% increase in sales, on average

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Make it urgent!

Whether it’s flash sales, last few pieces left, limited time or one time offers that create FOMO, time bound urgency is a great trigger for action. For best results, pair those with a clear end date and a strong Call to Action. Using a Benefit-Based Call to Action like ‘Order Now and Receive by Thursday’ creates even more excitement.

Update your Holiday look

Don’t forget to give your email, website, and social media channels a festive refresh for the season. Whether you modify your pop-up form for the holidays – in holiday colors with your current product, or switch up your social media header images, or email templates, catch the attention of potential customers by getting into the holiday spirit. Research shows that people associate these colors with gift-giving and it triggers an emotional sensation, priming them to buy. 

Have a look at the Holiday themed footnote we put at the end of our newsletter.

 

Grow your email list with freebies

The simplest option is a discount on their next purchase, but you could also get creative by offering them a novelty seasonal add-on product, or personalized post-purchase services that relate to your product. Offering a free digital product is a great way to offer more value.

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Holiday Marketing ideas to maximize customer goodwill!

Cherish your existing customers

Repeat customers keep businesses in business. Offer a bonus gift at checkout to delight or a special holiday discount (or promo) to your best customers. Whether it’s an email with a coupon code or a special landing page with a promo offer, take the time to court your existing fans.

Capture reviews with sales

Good reviews increase your social proof as well as Google ranking. Engage your customers at the point of purchase and incentivize them to leave a review right away. E.g. you could offer them a freebie or a discount as a thank you for leaving a review.

No hassle video promotions

Stressed about shooting new promotional videos for the holidays? As long as you have good, still images, use the Facebook Slideshow option on your business page, to easily create engaging videos from your product images, along with music- usable this holiday season and beyond!

Have you tried this simple way to save and reuse  your Facebook slideshows and videos?

Holiday Hashtag

Create or choose a relevant holiday hashtag to use for a promotional campaign. You can prominently display this in your store, website and social media and encourage shoppers to use the hashtag to show off their latest purchases. Each hashtag share is additional publicity and great for social searches too.

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Let your customers market it for you

Customers trust feedback from their peers the most. At the point of purchase, incentivize your customer to share a picture of them using your product or write about their experience on social media. User Generated Content, where customers rave about you, is the best unpaid, marketing tool.  Pair it with a Holiday Hashtag for even more wins!

Whether your business sells products or provides great services, holidays are a great time to express gratitude to existing clientele as well as boost business and promos to prospects. Have you tried these 12 clever holiday marketing ideas to maximize business?

Send a Postcard

If you have mailing addresses, reach out to customers with postcard marketing. Virtually 100 percent of postcards get read, since in contrast to mail in envelopes, a postcard is already “opened,” and ready to read. Keep the message simple. Use the postcard instead to grab the reader’s attention and then lead them to the next step that can close a sale; i.e. visiting your website, attending a grand opening, getting a freebie or using a coupon.

Collaborate and co-brand

The holiday season is a great time to consider brand partnerships and collaborations with complementary businesses, to enhance the experience for your customer. This is probably the one time your customer might actually be happy with an upsell or cross-sell to help cover everyone on their list. Not only can you share the cost of customer acquisition, but by collaborating, you even lower the cost of discounts.

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Consider Influencers

Approach Influencers in your niche on social media and offer your product for free in exchange for a mention or an inclusion in a round up. In fact, at this time of the year, many bloggers put out requests for product inclusions. A simple search within Facebook groups for example, for words like ‘holiday gift guide’ could show you any recent round up requests.

Tap into emotion

Tis’ the season for nostalgia and meaningful messaging. Even though holiday terms might not be core to your brand, using it creatively is all that’s required. For example you could put a fun twist to your newsletter ideas by subject titles such as ‘Christmas Deals Even Santa Can’t Pass Up or ‘12 days of your product.’ Similarly, Giving back, gratitude. “home for the holidays and good will etc are other emotions that fit the season.

Also read: Stuck for ideas? How to generate awesome content!

Share your good work

When gratitude and generosity is in the air, highlight the good work done by your company for the community. Share your philanthropic initiatives, the way you take care of your employees etc and harness the good will season. For an all round win, encourage charity within your customer with your messaging.

As far as possible,  personalize your campaign to your customers. In the end, If your buyers are buying till the last minute, as most shoppers tend to, your marketing efforts should also be incessant.

The best holiday marketing ideas to maximize your brand?

If you simply lead with joy, it will become the most wonderful time for your business and customer!

Contributor-Aditi Tandon
Aditi Tandon

Designer,  Entrepreneur & US Patent Holder, Aditi graduated from a top design school and subsequently started her own design and merchandising business. Co-founder at Maroon Oak– the Free Business & Career Networking Platform for Women, she has over 17 years of business experience with Two Dotts, her design consulting company and an Etsy store which serves as an outlet for her gifts and patented product designs.

A mother to a teen and a tween, she enjoys running, dancing and raising her dog, a Bichon named Miltie.

Grab her Free e-Book on Design on some of the best, easy to use Free Design Tools available to you today.

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10 Comments
  1. Everything beautiful 1 year ago

    This is such a great post. Collaboration and promotional offer is a good way to attract new and existing clients/consumers

  2. Clarice 1 year ago

    I needed this! Having a holiday hashtag is a wonderful idea and of course, updating the holiday look — I am drafting now some holiday newsletters and just excited to share the holiday spirit.

    Thank you for sharing these. Super helpful. You’re a life-saver!

  3. I am loving these 12 very clever holiday marketing tips. You have great ideas here. Some I can implement into my business.

  4. Kemi 1 year ago

    Very good points. I try to do some with my blog but it can get tiring. I strive to be better in 2019.

  5. Chris 1 year ago

    These are some awesome tricks of the trade. Since I’m new to blogging I tend to forget these details so it’s good to get a quick lesson from time to time.

  6. Luci 1 year ago

    Honestly, I’m actually a bit overwhelmed by the amount of great ideas that I hadn’t yet considered for my online shop. I want to apply so many of them. For now, I’ll earmark doing something special for #PanicSaturday, follow up with previous buyers to ask for reviews and send out holiday postcards to customers. Feeling so inspired! Saving this post for future reference.
    Thank you!
    xx Luci

  7. Hailey 1 year ago

    Great tips! Thank you! I’m a newbie blogger so I didn’t plan ahead this year. I’m trying to keep a list of good tips and tricks for next year! I’m also signing up to your newsletter!

  8. Hailey 1 year ago

    Thanks so much for the tips! I’m a newbie blogger but I’m trying to learn and keep track of good tips and tricks to use in the coming months and next year to get planning ahead!

  9. Dalene Ekirapa 1 year ago

    Great tips for stores this festive! I’ll agree with creating that festive atmosphere by revamping the look. That draws more people. And also, freebies can be so good.

  10. Mary Burris 1 year ago

    Great tips! I like the holidays for marketing as it’s really easy to tie in products to a theme. Here’s to a productive and prosperous holiday 🙂

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