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Online Business Niche Guide
Define and Refine your Niche!
Start your business right with your chosen niche! (And 65+ Online & Virtual Assistant Job Skills)
Are you a pro with loads of skills? You’re looking at options to start your business or grow your freelance portfolio.
But… you’re struggling with what to offer or how best to position your work or yourself.
The solution is simple.
You need a clear and well articulated niche for your business!
So, what’s an Online Business Niche?
Your niche is the umbrella of services that you offer, with which you can complete the tasks given by your client(s). It helps you market your work and your customers know what all you can do.
Here’s the best kept secret in virtual, freelance and gig work.
Your clients don’t actually care about your skills…
Their real concern is how well you can complete the work assigned!
“Yes, she is a great copywriter. But I want someone who understands my business, to write copy that works for my web customers and social media audience!”
And you can can deliver the client’s projects only when you have defined your services and niche with clarity.
Your niche lets you deliver quality, profitable work…
Choosing an online work niche is your first, critical step. It means that you will pick the right kind of work where your interest and expertise lie.
And clients are able to understand exactly what you offer and how it fits their needs.
Which means that you get to charge what you are worth!
How can this Online Business Niche Guide help you?
Speak your client’s language – whether you have one core skill or a range of skills that you need to collate!
This Guide comes with the all the necessary steps to niche down your expertise with our proprietary Skills Mapping © Technique.
Choose from the top skills that clients want in 3 categories.
Zero into your broad niche if you have a diverse range of skills
Break down what you do well and where you can improve.
Put it together to identify your niche – the one that fits you and meets the client needs.
Finally, create your Niche Statement with clarity.
Here’s an example.
What do strong ‘wordsmithing’ skills, a creative eye and social media smarts have in common?
How, you ask.
When you map them the right way, and take a task-based approach with your future customer’s needs, amazing things happen.
You can create your unique business niche in Blog Editing & Social Media Publishing (that looks awesome and is highly shareable).
What’s inside this Guide + Workbook
Explore the top skills that clients need – and how to define yours with the Skills Mapping Technique ©
Start with 65+ in-demand skills for VAs and Online Work
Step-by-step Guide to help Map your Skills
How to identify your top skills and rate yourself on them
Score and categorize your skills to discover your broad niche
Template and example to Map your Skills by specific tasks
Printable Worksheet to Map yours with ease
Nail down your Niche – example & Worksheet
Prompts to define your niche statement some (not so) tough questions
All this with Worksheets, example templates and helpful links
Win with the right business niche so you can launch with confidence!
Whether you’re starting a new business, choosing to pivot or upgrading your service offerings, a clear niche will be a YOUR game-changer.
- You know what you do well and where the gaps (if any) are.
- Offer services that you’re passionate and knowledgeable about.
- Client conversations are more focused because you know what they need.
- You can offer specific services and offer solutions to distinct challenges.
- Build a roster of satisfied clients.
- Plus, with all that clarity, it is easy to upgrade your services and command better premiums.
Whether you are creating your online business or have an established practice, defining and refining your business niche will help you stand out, reach more clients and monetize better!
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Starting an Online Business? Explore the 15 easy steps to start your VA business in this short video.
Plus, lots more Free Resources from the Pros!