Do you know of anyone who lost their Facebook Page?
I do – I recently met a fellow entrepreneur, whose Business Page was deleted by Facebook – no explanation, no recourse. If you need a reason for regular Email Newsletters, here’s a strong one.
For small businesses, it is very important to have multiple avenues to reach your fans and customer base.
With organic reach being challenged constantly by Facebook and sudden Instagram and Pinterest algorithm changes, a smart option is to have most of your followers also on your email list.
Email as a Marketing Tool
Email marketing is relatively easy to get started with, so why shouldn’t you take advantage as a business owner. Done right, it’s a great tool to drive traffic to your website and build your brand credibility.
Good Ideas + Darn good emails = Happy customer math
Quality matters, but so does consistency in frequency. A good newsletter strategy should follow the rule of 80/20 with 80% being information/content/value and 20% selling your product or service.
You can provide value with educational, notificational (event), inspirational or humorous content. Remember to add a Call to Action (CTA) – Learn more, Join now etc. Keep it simple, memorable and fun.
Staring at your screen – Ideas = Lack of content
Even if you have a great email list, sometimes knowing what to share is the bigger challenge.
Content Ideas for Email Newsletters
When it’s time to send out a newsletter and you are scrambling for ideas, use this handy list of 31 topics to help get you started:
- Article of the month or an excerpt ( with the most comments /shares)
- Review ( of products or services in your niche)
- Pros and cons ( of a particular product, service or activity)
- Share an interesting comment left on a post.
- Tools and Apps you use or to boost productivity.
- A multi-part series ( Eg: Writing as a career prospect-Part-1)
- A Tutorial ( video or with loads of screenshots)
- Life hacks ( Tricks to make life easier. Eg: Kitchen Hacks )
- Books to read or one you are currently reading.
- Round up (Eg: Of Valentine Day gift ideas)
- The story of your career ( Time to get personal)
- How-to ( Start a lifestyle blog, Make fabric coasters )
- Here’s why (You should stop comparing yourself to others)
- Listicles- 5 things I wish I had done or 7 tips to create Pinterest Images.
- Comparison – of products or services in your niche (x vs. y)
- Re purposing- Make an old post into an Infographic or just format without link as an email body ( no date to worry about)
- Spotlight ( On a Customer /Member/Peer / Influencer)
- Share your predictions and trends ( Eg: Millenial Social Media Trends to watch out for in 2017)
- Your success stats (Eg: We hit 1000 followers)
- Showcase your journey. (Eg: How your writing/ graphics /communication evolved)
- Talk about mishaps or terrible clients ( and ways to deal with them)
- A recommendation on who to follow (20 People/groups to follow if you are a blogger/fashionista/tech geek etc.)
- Talk about You- Your latest guest post, mention, recommendation.
- Re-cap of the year.
- Your favorites list ( My winter Faves )
- Upcoming Event, Webinar etc.
- Upcoming Holiday ( Eg: On Mothers day….or Earth Day Potted Plant Desserts)
- A quick and useful tip worth its weight in gold ( Easy one minute workout)
- Polls, Surveys or Feedbacks.
- Freebie ( free session, stock photo, artwork etc).
- A simple Thank you ( for support or in appreciation)
According to a report from Pew Research Center, 52 percent of US cellphone owners access their emails from their phones. For a handy guide on choosing an email marketing service , click here. Or click here for Newsletter Plugins For WordPress.
If layouts and headings have you baffled, ReallyGoodEmails is an amazing resource. It is like a Pinterest for Newsletters.
Still struggling with putting ideas together. Try Blog Topic Generator by Hubspot. Fill in the fields with nouns that you’d like to write about, and get options for relevant blog post titles in seconds!
A newsletter is not just an email, it’s a part of you and your brand that has direct access into a personal inbox.
Email may be an old tactic, but it remains an integral one.
If you use an email service, we would love to hear about your experience. If you are starting afresh, check with your current and new customers if they would like to be included in your newsletter or better still, add a checkbox in your agreements or website.
You can’t use up creativity. The more you create, the more you have.
A Designer and Entrepreneur, Aditi graduated from a top design school and subsequently started her own design and merchandising business. Co-founder at Maroon Oak, she has over 17 years of business experience with Two Dotts, her design consulting company and an Etsy store which serves as an outlet for her gifts and patented product designs.
A mother to a teen and a tween, she enjoys running, dancing and raising her newest baby, a Bichon named Miltie.
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