Even the best of blogs will flourish only when lots of readers love it. And that takes traffic, which takes well-written content and good SEO. If you don’t know much about how to be findable by search engines like Google & Bing, why not learn SEO with free courses.
We bloggers are passionate people. When a subject interests us, and we deeply feel that the world would be a brighter place with our words, we write. A lot!
And somewhere along this journey, we stumble upon ‘Automated rules of reasoning’ or in other words the dreaded Google Algorithm. Next comes the heavy words in the SEO dictionary – what is SEO for on-page & off-page optimization, link-building, meta descriptions, keywords (that too long-tail), and Google.
Suddenly we are gripped by the enormity of the task – the overwhelm of realizing what needs to be done and not knowing how to do it. If you fear that SEO is too technical, and are wondering how to learn, the best way forward then is one step at a time, at your pace.
What is SEO for a Blog?
SEO for your blog is quality content, written keeping your ideal user’s search intent. This means that you write for someone looking for answers, by using those key search terms (or keywords) to lead/optimize your content. This will help you increase your unpaid or organic traffic from search engines like Google by showing your blog higher in search results. Good content writing for SEO, takes time, patience, and purposeful effort.
It consists of 5 essential steps:
Do you need SEO?
Starting SEO from the beginning will save you a ton of time from having to go back and do it later. These 120+ Spectacular SEO Stats can provide you with a strong overview of SEO’s continued importance
Can I do SEO on my own?
Not only can you do SEO for your blog yourself, but as a boot-strapped blogger, you can even do it for free. A lot of bloggers and business owners DIY their initial SEO before hiring a pro. It includes creating a repeatable system for keyword research as well as standardizing a template for an SEO friendly blog design.
It is a good idea to learn at your own pace with the right guidance so that you’re not inundated. These best SEO courses and tools for beginners are about learning, but doing so in stages, so you don’t end up feeling overwhelmed trying to do it all.
Explore these free SEO courses for bloggers & beginners+ more helpful tools & resources!
Choose from this awesome list of free online courses and tools to DIY the SEO for your blog or business. Whether you are a beginner blogger or a seasoned one, these courses will help you confidently dip your toes (and more) into the world of SEO. If you want an informed jumpstart, you can review how Google Search works. Plus, refer to this list for a complete glossary of SEO terms and definitions.
This is a course created by award-winning SEO copywriter and SEO consultant Kate Toon for small business owners, bloggers, e-commerce store owners, and marketing managers. Aimed at absolute beginners, it clearly explains what is SEO, and what to do before you even build your website. Delivered via email, simply click through to the content to follow the learnings and watch the videos. Once you complete day one, you can choose to jump ahead to days 2 and 3 or just wait for the emails to tackle them afresh each day.
This email course covers the 10 Myths and Mistakes made by beginner bloggers and how to avoid them. It is created by Debbie Gartner, author of two successful SEO books, who shares that her methodology helps her get 500,000 pageviews/month on her blog and the majority is SEO traffic. Written in her conversational, easy style, it can give you some great insights on what is SEO, before you decide to dive deep.
If you need more help with SEO and are looking for a lot of in-depth info that’s easy to understand, Debbie also has an extremely popular Easy On-page SEO guide.* It’s a 50+ page eBook that covers on-page SEO optimization to make your blog posts rank well.
*(This is an affiliate product and we will make a commission if you buy via this link. However, our recommendation is unbiased and we believe that this super informative and easy-to-follow guide will get you writing in a Google-friendly way in no time!)
SEO for beginners Bootcamp + a free SEO Resource Library
This is a 4-Day SEO for Beginners Bootcamp by Leanne Wong, who has “taught 1,000+ students how to successfully market & grow their business online.” From how to find a niche to creating a solid keyword strategy and SEO rich content, this course is a combination of Video and text. There is also a free SEO Resource Library that gives you access to tons of free SEO checklists, workbooks, and a Masterclass.
Want to monetize your blog with an engaged readership?
Choose the right blogging niche!
This course by Content creator & educator Chelsea Clarke of Her Paper Route starts with SEO basics – from off-page and on-page SEO to how to let Google know your website exists. Then it delves into understanding SEO Keywords, followed by a module on content writing for SEO. This course is primarily text-based, but has a few videos too, and can be completed at your own pace.
Over the duration of six days, this free email course created by blogger and side-hustler Trinity Owens. walks you through SEO from start to finish. Intended for both SEO beginners and intermediates, it breaks down the important steps of SEO for bloggers, so you can learn exactly what it takes to get organic traffic to your business. With easy-to-follow instructions. printable SEO checklists’ and daily challenges to implement, get the skills needed to rank your articles on page one of Google.
This SEO Starter pack is a 6-video series and step-based tutorial, taught by dad and SEO expert Mike Pearson, creator of The Scale With SEO System. It covers the gamut of topics from what is SEO to niching down, domain authority, keywords 101, and an on-page SEO checklist and more. Learn how you can use SEO to scale your blog’s traffic and income and stop relying on Pinterest every single day.
Getting into the right mindset for SEO, SEO factors, competitor keyword research, link building tactics, etc are some topics covered in this 7-part course. Presented by top marketer Neil Patel, it is a better option for intermediate bloggers and business owners who need help with SEO. This course also shares details of Neil Patel’s own free keyword tool Uber Suggest.
A quick video training that you can watch along with lunch any day, it deep-dives into how to actually do Keyword research to get more of the right traffic. Food Blogger and Marketer Eb Gargano will show you how to create content that is right for your business and audience.
This course does tend to get a little technical at points so prior, basic knowledge of SEO could prove useful. But overall, it is a good free course for developing the action items for both your SEO and your content marketing strategy. Presented by ex-founder of Moz, Rand Fishkin, it is a 3.5-hour video course that you can easily finish over a weekend.
A subset of a complete SEO strategy, smart competitive research is key to gaining a crucial advantage in your industry. This self-paced course by SEO Expert and Podcaster Rebecca Gill provides text and video-based training for deep diving into your competitors’ website or blog. It will teach you how to know what your top competitors rank for and why they do so!
Get content checklists, essential on-page elements, how to be profitable, and more!
This is a 5-hour video course from Ahrefs which focuses on 2 key components of finding content with high value as well as finding the right keywords. It also has modules devoted to a key part of SEO which is building authority via backlinks. Plus, how to build links and promote your content.
Plus: Try these free and helpful SEO Resources to enrich your understanding further.
According to SEO strategist Meg Casebolt, “you can get found on Google without needing a degree in nerdspeak.” Broken down into charts and tutorials, this guide even includes an SEO blog post checklist and an SEO keyword mad-libs.
This course created by the University of California, Davis, is promoted by Google on their learning platform but bear in mind that it is from 2016 or earlier. It covers the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research. It also talks of consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.
A 13 hour course divided into 4 modules, it also offers a quiz at the end of each module.
Rock your blog!
Technically not a course, but this is Google’s own starter guide on Search Engine Optimization. It shares incremental improvements, which when combined with other optimizations, can have a noticeable impact on your site’s user experience and performance in organic search results.
Get set with SEO experiments! Use Search Engine Land’s Periodic Table of SEO Factors to understand the elements essential to a winning SEO strategy. Each element in the table represents a factor that you need to consider to be successful in SEO. The relative importance of factors may vary depending on your vertical
For those new to SEO, this quick video by ‘SEO Genius’ Brian Dean is a complete SEO for beginners walk-through and guide. With tactical examples, you’ll learn how to optimize your content for users and search engines and rank your site on the first page of Google.
For those new to the ‘SEO Genius’ Brian Dean’s videos, this is a complete updated free resource library that covers over 41 key topics — including Schema, sitemaps, SEO software, content audits, link bait, SEO best practices, and the SEO Marketing Hub.
As you browse this line-up of free SEO resources, you can also evaluate the expertise of the pros behind them and see who you might even want to work with. Bear in mind that some of these resources may not be updated frequently so do your homework as well. Once you are familiar with basic SEO, it is advisable to review Google’s Algorithm updates periodically – or read about them online – as your strategies might need to adapt.
Understanding SEO is an extremely important skill for bloggers and business owners and it starts with an SEO mindset. Every day, 15% of the queries Google processes are ones that have never been seen before. Your original, relevant content can make an impact. You just have to train yourself to think like a search engine, and your customer. Understand SEO first. Then set realistic goals and plan small, tactical small steps to achieve them. Every purposeful, incremental change will help you attract more organic traffic and ultimately more revenue.
Isn’t that the point of business?
You can’t use up creativity. The more you create, the more you have.
A Designer and Entrepreneur, Aditi graduated from a top design school and subsequently started her own design and merchandising business. Co-founder at Maroon Oak, she has over 17 years of business experience with Two Dotts, her design consulting company and an Etsy store which serves as an outlet for her gifts and patented product designs.
A mother to a teen and a tween, she enjoys running, dancing and raising her newest baby, a Bichon named Miltie.