“In business, compelling introductions are what lead to continued conversations!”
A networking pitch, job interview or prospect meeting – today, expectations are high and attention spans super short. We all want to maximize our impact in the least amount of time.
So how do you sell yourself without being salesy, and share what sets you (and your business) apart. What can you do to take that interaction to a successful outcome. All this without hustling anyone, of course.
8 Tips to Perfect Your Business Pitch
Read insights from 8 seasoned professionals on what it takes to pitch successfully- not just to grab attention, but also to keep it.
The Art of Telling Your Story
As a speaker, you must always find a way to authentically share your story your way, and allow your audience to know what makes you unique, what makes you special, what makes you an expert and why they should listen and ultimately buy or work with you.
I’ve found that telling my story of going from broken down, broken hearted, unfulfilled, depressed social worker not living in purpose to successful life coach, intuitive consultant, healer and international speaker who helps my clients from hole to wholeness in their life relationships, business and careers allows my audience to immediately connect with me and know who I am.
Women have literally fought their way to talk to me after my presentations because they identified with my story. They knew I could understand them because I was once in their shoes. They feel like they know me and they do, because I authentically share a piece of myself and that allows them to want to learn more about me and work with me further. If I can transform my life, surely I can help you live with passion, purpose and make an impact in the world too.
Avalaura Gaither, MSW, LGSW
Intuitive Consultant & Life Coach
Think Forward. Not Fearful
My one tip for a quick and effective pitch is to not be your own roadblock, letting your fear get in the way. Be bold, fearless, get out of your own way and simply make the request. A closed mouth does not get fed; if you never ask you will never know, right?! Too many times we are our own worse critics (enemies) and have so much to offer! So go out and boldly ASK for what you want!
The MSNinja – Functional Disability Coach
I think the most important one would be to come from the heart. In other words, be real, be honest, lose the ego and focus on why you want to be heard. Is it from a shallow place, or something deep? Once you touch base with that deep soul purpose, it makes it easy to pitch to others because the honest passion comes through.
Author & Speaker
Connect with your Audience
For me, it’s keeping it real. Be authentic. Share a personal story that relates to your product or service. Making a connection from the beginning has always proved successful for me.
If you Believe in it, they will too.
Believe – all the way through. What you’re sharing, presenting, offering, believe 100% in the value & be truly present as you offer it. This way your ideal client or market will be able to see you & resonate with your offer. Those that aren’t a match for you will at least know for sure that you were there with them – a visibility win.
Holistic Mindset & Business Coach
My #1 tip to a successful pitch is to always be confident – and fake it if you’re not feelin’ it! You have to stand behind what it is you’re putting out there and know (TRULY know) that the right people will buy into what it is you’re selling.
Efficiency Strategist and Online Business Consultant
Do Your Homework
When it comes to a successful pitch, you have to do your research. It’s important to know everything you can about the person or company you are pitching to because they will do the same on you. They will check your website, your social media, and any connections you have. They will want to make sure that what they value or their main goals and mission aligns with what you represent. So make sure you do the very same thing prior to submitting any pitch. You will get a lot less no’s because you will be pitching to those you already know are aligned with your common passion.
Consulting Services for Mompreneurs
Your Energy Speaks louder than Words
Before we go into a networking event, a client presentation or a speaking gig, it’s essential that we have our content down: an effective pitch, solid data, an engaging talk.
There are a series of tools I use, but there are times when we literally have only one minute to get ready and there’s one technique, I apply without exception. I align my energy, activate my power centers and focus on my inner power.
Allow your power energy to expand in and around you – let it flow through your body, from the soles of your feet to the top of your head. This simple exercise helps you to not only raise your confidence but also enhance your presence and how you show up.
It changes how others perceive you…because your energy always precedes your words and impacts body language. And what’s best about it – once you’ve practiced it a few times, you can literally step into your power energy in a matter of seconds.
Transformational Leadership Coach, CEO, and Speaker
In the end, that’s all you have – a minuscule window of time. So use your 1-2 minutes smartly.
Make an impression so powerful that your audience not only wants to continue the conversation, but also take it to the next level.
Share your tips with what makes a strong impression on your audience.
Pooja Krishna is an Entrepreneur, Consultant and Mom. She has worked both in large corporates and managed startups over the last 20+ years. A co-founder of Maroon Oak, she’s also founded Win Thinks, a small business consulting company, and Trading Paces, which educates amateur and pro stock traders.
A trivia buff and yoga & hula hoop enthusiast, Pooja loves spending time with her family playing board games and watching documentaries.
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