Catching your eye as a consumer today, is immensely precious. Both your email address and your time are worth their weight in gold. Your email, especially, is a locked safebox and only you share the key.
Businesses and companies vie for your attention. In the process, the good ones hand out resources, freebies, entertainment and cool content with a healthy dose of self promotion.
As an entrepreneur, I love the amazing newsletters I receive that delight, inform, educate and open my mind to surprising possibilities. At a time when creativity is highly valued, the way to deliver one’s creative best is after consuming diverse content.
Curated expertise in your inbox!
Good newsletters are about consistent value, delivered regularly. This is especially helpful for entrepreneurs who DIY various aspects of their business. So you can choose newsletters that focus on a particular niche like marketing or tech news, or you might pick a few with a broader focus.
It’s all good until the deluge gets real. While there are tons of amazing blogs and businesses out there, not all newsletters are written equal. If email overwhelm is a thing for you, go selective and pick the best ones.
20 must-have newsletters for every entrepreneur!
Check out our recommendations of the best newsletters that you should be reading. Together, they offer you the latest in entrepreneurship, marketing, world affairs, creativity, trends, tools etc.
Newsletters on Entrepreneurship worth subscribing to
Primarily on content that affects start-ups, their in-depth interview based articles provide tactical advice from entrepreneurs who’ve achieved success. Their strength is strong, actionable takeaways that you can directly apply to your own work. As much as I would like to gorge on their blog and read their high value content, life takes over. That’s why I like their emails. Their twice weekly newsletter also provides a recap of the most shared advice to pick and choose from, as well as a quick summary of their latest blog.
With a name that cheeky, how do you deliver? Well it starts with even their CTA pop-ups. Delivered every Monday, they feature “inspiring profiles, resources and advice for business growth.”
Call us biased, but as a platform for women, by women, Maroon Oak’s weekly newsletter for your small business offers lots of content. Not only do you get quick, actionable tips for business and personal growth, but it’s also a great source for connecting and collaborating. With features on members and their digital products, we believe in putting the spotlight right back on women entrepreneurs.
Whether it’s email marketing, content creation or blogging inspiration you need, according to Meera, “70% of her writing goes to her list and not her blog.” Hard not to crush on this subscriber love. Each newsletter touches on one relevant topic with fresh doses of inspiration to build your business and mindset, though it may seem a trifle lengthy.
Newsletter are a great marketing tool!
A leading guru of marketing, Seth’s micro blog style newsletters are pretty brief. They elaborate on one thoughtful point that truly makes you consider new perspectives in business, marketing and leadership. So it’s essentially getting one of the most popular blogs in the world delivered daily into your inbox. A cool way to start your day with a thought that puts your mind in high gear.
If anyone knows email, it’s them. Even though their first CTA is promotional, it’s preceded by delightful, tongue-in cheek humor and clicking it through only leads to more inspiration. Their emails also includes helpful tools and ideas to create better newsletters, along with curated links for external sources.
Their newsletter offers a weekly dose of resources for women to grow their careers and their companies in the tech industry. The text only newsletters provide a quick recap of their weekly reads followed by Stories from out there, jobs and events.
Marketing Newsletters for your small business
A marketing agency, they bring a fun twist to online marketing with their daily newsletter. Moreover, it’s divided into handy categories like tools and tactics, in case you want to skip straight to the part you seek. What’s great is that most emails conclude with a cool, creative element – ads from the past, which will assuredly invoke a sense of nostalgia.
Total Annarchy by Ann Handley
Sent every other Sunday, it’s long, with useful ideas, fresh links and marketing advice intertwined conversationally. Therefore, the focus on content, writing and marketing makes the weekend awesome. You can take the time to read, marinate & digest marketing advice and get ready to hit the ground running, Monday morning.
Business is not a solo ride.
Tiny Letter by Katie Martell
Katie takes a whole host of subjects and makes them relatable in her weekly newsletter. A top marketing writer on LinkedIn, she claims that her newsletter is “The World’s Best Newsletter” where she shares new ideas, writings, and interesting links on marketing, business, and life.
Hubspot’s marketing newsletter covers a range of topics around digital marketing. Each email shares two to six articles from their blog and covers topics like social media, trends, expert advice. Plus, they also share great examples on visual, text and audio content, like 50 examples of Instagram captions. Or, 24 of the best email subject lines we have seen.
Hidden Gems by Marketing Showrunners
This is a relatively young, monthly newsletter by renowned speaker and podcaster Jay Acunzo. And it is great for marketers interested in creating podcasts and online video shows that delight consistently. According to Jay, “Consumers have a PhD in content consumption” and he reminds you time and again that “Marketing isn’t about those who arrive. It’s about those who stay.”
Content attracts - and keeps - subscribers
Inspiring newsletters on Creativity
We Present newsletters are pure visual delight. What’s more, each email has an illustration by a different artist, sent once a month. An exciting jolt in terms of visual presentation and scope of content, they are all about making creativity easier for everyone. With unexpected stories about creativity, something in each newsletter is bound to ignite the spark in your thinking.
Apart from visual creativity, this delightful newsletter offers content and events that focus on the creative nature of our thoughts, mindset and personal growth. What are my two absolutely favorite things about this newsletter? The round-up of fun stuff to read from across the web, as well as a link to submit your own fun finds.
InVision’s newsletter, a favorite among designers, also empowers creative business owners who believe in the value of design. If you are eager to know what’s “new” in the design world, each newsletter has just a few of their latest blogs with great graphics, engaging titles, short summaries, and a CTA. Their clever and witty CTA or button texts like ‘Write like an Egyptian’ or ‘Can you take me hire’ are often a good enough reason to read the newsletter.
Be in the know with these ‘Newsy-letters’
Think smart, witty friend explaining everyday events in a way that keeps you confidently in the know – every morning! With the Skimm in your inbox every day from Monday to Friday, never be tongue-tied on the relevant news of the day. They honestly do a fabulous job of simplifying the news and keeping it skimmable.
Think People magazine meets style meets entrepreneur on the go- they call themselves the magazine for busy, stylish women. Let’s face it, all work and some play makes for an interesting entrepreneur. Their daily newsletters cover the need-to-know fashion, tech and pop culture updates, and a spotlight on women at the top of their industries. They claim to stay away from politics and negative topics.
Delivered every Friday, Dame covers the topics and issues that impact women with smart, provocative news and opinions. They call themselves ‘smart, quick-witted, opinionated and unapologetic,’ just like their readers.
Get top Curated Content for Entrepreneurs!
Clearly tagged categories like markets, economy, retail, music, author series etc, are the perfect accompaniment to your morning brew – java or not! There’s more – cool graphics, gifs, some trivia and even a pop quiz, so it makes the day’s heavy news highly relatable. Become smarter in just 5 minutes, is what they claim.
There’s more – with so much to savor on your plate, why leave out art, science, philosophy, history and the search for meaning. This Sunday newsletter by Maria Popova shares the week’s most interesting and inspiring articles to empower your intellect. With enriching ideas across multiple disciplines, go ahead and cross-pollinate that imaginative garden in your mind.
Whether you go for visual appeal, actionable tips, humor, content length, frequency or in-trend topics, the brands listed here sincerely crush email. In simple terms, these are brush strokes of various colors & sizes delivered to your inbox that paint a true picture of growth.
What are you signing up for?
You can’t use up creativity. The more you create, the more you have.
A Designer and Entrepreneur, Aditi graduated from a top design school and subsequently started her own design and merchandising business. Co-founder at Maroon Oak, she has over 17 years of business experience with Two Dotts, her design consulting company and an Etsy store which serves as an outlet for her gifts and patented product designs.
A mother to a teen and a tween, she enjoys running, dancing and raising her newest baby, a Bichon named Miltie.