The merits of having a Facebook Business Page are numerous and well known. First off, it makes you easier to find on the web. Unless you are a big company with deep pockets, a Google search for your company name will most likely show your Facebook Page before it shares your own website.
But beyond visibility, any venture, especially small businesses can use Facebook to inform, sell or promote their products & services. Individuals can make payments to friends or to announce career or personal milestones. Apart from its enormous reach (5.9 billion page visitors each month) and easy user interface, Facebook offers loads of freebie features (often unnoticed) which your business can truly benefit from.
Make the most of Facebook Tips for Business & Personal Use:
Create a Call to Action
It’s right there on the top with the cover image. It’s also a quick and easy avenue for visitors to your FB page to interact further by having them click to another action – you can choose Learn More as in the picture above, or choose the Edit option to pick from 11 other actions- like Shop Now or Call Now.
Create Promotional or Life Events
Event creation in the Status Bar is a great option if you want to launch a business promotion or any one-off event like a seminar, an exhibition or even a party. You can publish all the key details and Facebook even has an article on Best Practices (at the left bottom of the screen) if you need more guidance. Businesses can also share Milestones or Notes( with blog like images and text) while Individuals can share Life Events.
You can set up personal payments very easily with Facebook Friends using its Messenger App. To send money to your friend X, just open a chatbox to X on Messenger and click the $ sign on the bottom tab.
All the two parties need is a Debit Card each saved to the account. Facebook charges no fees for this and assures Privacy. Read More
Facebook now has a Boost option. Not free but close. For as little as $5 a day (or as high as you want to go), you can promote your Page, Website or even a single Post. You can even decide on whose newsfeed you want your content to appear. So if you want to offer Tutoring Services, you can select the audience by age, gender, location and pick keywords like Parents, Education etc. As your campaign runs, you will see updates on how many users were reached and what action it resulted in.
Tip: Distribute your advertising basket by running ads with different content. You can test for responses that way – e.g. which message generated leads and which was shunned.
Save links for later
You can now save and bookmark interesting articles that you see on Facebook and read or use them later. Facebook’s ‘Save’ feature allows users to save links to articles, events, music, videos, and more to read later. All you have to do is click that little downward arrow on the top right-hand corner of the article in your Feed, then choose the “Save Link” option. To view the things you’ve saved, go to your home page and choose “Saved” in the left-hand column.
A few more Tips:
Keep your Page alive and your audience interested by posting regularly but keep the content meaningful and relevant.
Regularly Like and provide useful suggestions and Comments on other Pages and Groups that engage in businesses that complement yours. E.g – if you run a fitness business, look for publications that promote healthy lifestyles, food suppliers in your area and even interest groups on running or yoga etc.
Invite friends and other connects to Like your Page or Posts.
So don’t wait. Create a Page, or Improve one. It’ll pay off in more ways than one.