Understand Your Target Client Challenges

Build the foundation of your entire business.

This workshop provides the exact steps you need to decide (or refine) who your Target Client is.

Participants will learn how to use the Profile Resource to gather actionable information that will help you reach out to your clients more successfully. This will help you focus your entire marketing and sales on the people that will most impact the growth of your business— engaging them to learn and explore opportunities to work with you.

Designed for entrepreneurs and emerging businesses offering sustainable or ethically made products or services – helping to drive your business growth so you can focus on creating a greater positive impact.

Outcomes for participants:

• Clarity on who you need to be focused on to grow your business and where to find them
• Understand how to incorporate the ACTIVE Prospects List into your regular routine

Anna Kimelman, Founder and CBO, Loopline

As a proven sustainability strategist and award-winning designer and brand-builder, Anna brings 20years of experience in building local and global businesses in the fashion retail industry. She has been trusted by companies such as Twitter, Puma, AEO, Jordache, and Bloomingdales as well as NYC schools and environmental foundations.

After launching her own sustainable brand with Shopbop — growing to 300k in the first 15 months (without funding) with Kendal Jenner, Gigi Hadid, and Hailey Beiber as fans along the way (not paid) — she continues to devote her efforts to help businesses scale their sustainability to grow their business AND their impact.

She is certified Designing C2C Products for the Circular Economy from C2C (Products Innovation Institute) and is an accredited member of the Ellen MacArthur Foundation. She has served as a mentor to professionals and business owners in sustainability from all over the world for the Ellen MacArthur Foundation’s circular economy program.

As the founder of Loopline, she helps retail organizations and high potential women-owned retail businesses, imbed sustainability into their products and systems — building cohesive communication that resonates with their stakeholders to “activate” and grow their impact business. Loopline Is WBE NYC and WBENC certified and has received awards for such esteemed organizations as Stanford Rebuild, Share The Green by WM, and Beyond The Bag by Closed Loop Partners x IDEO.

What people say about our workshops:

• “I think there was some serious break through in the group sessions. The hosts were awesome and the speaker was super knowledgeable about what she was teaching.”

• “The interactive brainstorming sessions helped bring about ideas for some businesses I have in mind.”

• “Thank you for having the workshop coupled with the 1:1 coaching to reinforce learning and application.”

*Important Messages from the Organizer* By registering for this event you hereby consent to the use of your image and/or statements made by you in any official DSBS or City of New York (City) media events and hereby release and hold harmless the City from any liability regarding the use of your image and/or statements for any legitimate government purposes in perpetuity.

Reasonable accommodations are available upon request. If you require accommodations, please contact Michelle Barnes-Anderson, MPA-IG, Director, Office For Disability Services at Mbarnes@sbs.nyc.gov.