Powerful Product Messaging: Winning Wednesdays with Pear VC

Join PearVC as Allyson Letteri shares about creating strong value props to supercharge your website and sales deck conversion!

​You need effective product messaging to convert prospects on your homepage, create a winning sales deck, and tell your story to the press. But how do you create great messaging?

​This workshop teaches how to create a powerful product messaging framework to align your team and fuel your marketing. It starts with defining your 3 Ps, including:

• ​Persona: understand what your ideal customers value about your product
• ​Positioning: clarify what differentiates your product from other solutions
• ​Personality: create a brand character and tone of voice that builds affinity

​Then learn how to turn these insights into powerful value propositions and proof points to supercharge website and sales deck conversion.

​About Allyson

​Allyson Letteri, is a marketing leader and startup advisor who helps early stage startup leaders launch winning GTM strategies. As a marketing exec, Allyson built marketing teams from scratch to scale at fast-growing tech companies including Handshake, Thumbtack, and Intuit. Allyson is also the author of “Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth,” an award-winning book on how to launch effective messaging and content.